- YouTube has announced the Foundry Class of 2020, its global artist development program.
YouTube has revealed today its first-ever Foundry Class of 2020, a program to help global artists develop.
YouTube has been helping up and coming artists with other programs including Artist Spotlight Stories series and Artist On The Rise, and this program will complement those.
What the program seeks to do is “[help] independent artists use music and storytelling to engage fans all over the world and build careers with a vision that is really uniquely their own,” according to YouTube’s announcement.
The platform had worked with artists in the past including Omar Apollo, Abraham Vazquez, Michael Brun, and Dua Lipa. The Foundry Class of 2020 looks to expand its reach by working with artists all over the world from places including Glasgow, Kyoto, London, Los Angeles, Mumbai, New York, Marseille, Puerto Rico, and Sydney.
Foundry’s inaugural 2020 class includes:
Los Angeles singer-songwriter Adam Melchor
Puerto Rican trap artist Eladio Carrion
Brooklyn experimentalist Gabriel Garzon-Montano
Birmingham grime artist and actor Jaykae
Glasgow R&B singer Joesef
Los Angeles-based corridos trailblazer Natanael Cano
five-piece Japanese indie rock band Novelbright
Mumbai DJ/producer duo Lost Stories
Sydney pop-rock brothers Lime Cordiale
avant-garde French pop-rap artist TESSÆ
Nigerian singer and producer Tems
and Korean-American multitalent REI AMI
Watch the announcement below.