- YouTube will create a $100 million fund to support Black creators on its platform.
YouTube has announced it will be launching a $100 million fund to support Black creators on the platform.
“At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism,” YouTube CEO Susan Wojcicki wrote on Thursday in a blog post where she announced the multiyear fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories.”
YouTube will love-stream a fundraising event Bear Witness, Take Action on Saturday, June 13 hosted by Common and Keke Palmer. The 90-minute special will include YouTube creators alongside activists including Jemele Hill, Soledad O’Brien, Patrisse Cullors, Roxane Gay, Prince EA, Baratunde Thurston, and others will participate in roundtable discussion, panels, musical tributes and more.
Viewers will be able to donate to Equal Justice Initiative during the event. YouTube has committed $1 million to the organization.
“The execution of George Floyd — and Breonna Taylor and Ahmaud Arbery — has led to unprecedented protests for racial justice in every part of our nation — and globally. And it started in part because 17-year-old Darnella Frazier defiantly and courageously recorded the video that has forced us all to confront what we were seeing and name it,” said Malika Saada Saar, a civil and human rights lawyer and social impact human rights lead at YouTube. “Video can be a powerful human rights tool for bearing witness to injustice, and Bear Witness, Take Action will be part of that hope and urgent call for change.”
YouTube will also focus on racial justice issues on its Spotlight channel during the month of June. Wojcicki also said they would analyze and “examine how our policies and products are working for everyone — but specifically for the Black community — and close any gaps.” It will help Black creators and users to be protected from hateful, bullying, and white supremacist content.