After racking up over a billion views for her music video “Bad Guy,” YouTube has partnered with Billie Eilish to launch the world’s first infinite music video to memorialize the feat and celebrate countless of fan covers with the “Infinite Bad Guy.”
An ever-expanding collection of thousands of versions from one song, the “Infinite Bad Guy” uses machine learning to analyze the audio of “Bad Guy” covers, dances, lip syncs, and more on YouTube and aligns them to the quarter-beats of Eilish’s original song. The infinite playlist pulls over 10.5 million seconds of source video from almost every country, language, and genre to yield a set that would take approximately 1.46 x 10^100 years to watch, which is longer than the lifespan of the universe.
“Billie Eilish is an exceptional artist and it’s clear her fans on YouTube agree. We’ve had the privilege of working with Billie and her team throughout her journey to becoming a global superstar,” said Vivien Lewit, YouTube global head of artist relations. “Today we’re honored to be celebrating ‘Bad Guy’ reaching 1 billion views on YouTube and shining a light on the video creations of her impassioned fans with ‘Infinite Bad Guy’. This one-of-a-kind experience is our way of celebrating Billie and her YouTube community.”
Fans are able to now access an interactive website and play the infinite music video without ads at billie.withyoutube.com. Beginning with the singer’s original video, the new A.I. experiment allows users to choose different instruments, genres, and types of covers to watch using tags or by choosing to autoplay every unique play that will never be seen twice.
“As a team that loves working with really cutting-edge technology ideas, being able to apply these ideas at the scale of YouTube, and get to work with such a rich and creative group of content is really unique,” Google Creative Lab producer Jay Chen said. “This project is a loving monument to YouTube fan culture, in all its diverse and wonderful glory. With billions of combinations, every viewing is unique and we can’t wait for you to play it.”
Eilish recently returned with her new single “Therefore I Am” earlier this month alongside self-directed visuals filmed at a deserted mall. She debut her third single for the year at the 2020 American Music Awards on Sunday evening.
Watch the trailer for the video below: