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WINNER’s Kang Seung Yoon Bares Growth and Pain with ‘[PAGE]’

WINNER’s Kang Seung Yoon Bares Growth and Pain with ‘[PAGE]’

WINNER’s Kang Seung Yoon Bares Growth and Pain with ‘[PAGE]’

Considering that Kang Seung Yoon’s career has been monumental thus far, the singer/songwriter, actor, and leader of K-pop act WINNER has finally released his first full-length solo record. Leading with “IYAH,” Yoon delivers a twelve-song collection with [PAGE] that gives raw and vulnerable access to his last ten years in music and on the person those years helped shape today.

“I think it might sound funny to say that I’m looking back on my 10 years, but it really does feel like a memoir from my perspective,” said Yoon. “I portrayed a lot of the things I felt during the past 10 years of doing music and things KANG SEUNG YOON felt as a person over the past 10 years. It could mean the first page since it’s my first album, a page that holds my past 10 years the most.”

The solo project found Yoon actively participating in the lyrics and composition of each featured song, and with the arrangements for the title track “IYAH” and “Hey Rain.” The album contains songs penned at different times of his life, songs that reflect his start in the entertainment industry from his first audition on Superstar K2, the pressure to be perfect, standing by WINNER, and everything in between to present day.

First sketched in 2015, “IYAH” was crafted “with the thought ‘would there be something I wanna tell myself?’ in times when I was so worn out.” Yoon properly arranged the song in 2019 to later become the main track of his first solo album. A music video accompanying the release of the record arrived for “IYAH,” with a treatment prepared by the singer/songwriter, himself. Featuring a cameo by WINNER group member MINO, the nostalgic visual setting takes the viewer into the highs and lows of Kang Seung Yoon across the last few years.

Alongside a love song dedicated to INNER CIRCLE with “Captain,” “We Need Love,” “Bruise,” “365,” “Were We?” and “Tread On Me,” Yoon carefully crafted four artist collaborations that would add a refreshing voice feature and lyrics to songs he wrote himself. He tapped on hip-hop artist Simon Dominic on “Obvious,” MINO for “Better,” and singer/songwriter Yoon Jong Shin on a special version of the title track. On “Skip,” he enlisted rapper and Show Me the Money 9 contestant Wonstein, who Yoon said to have added a personal fun lyric concept that had him feel like “up to that point is where I felt like this is the whole point of having a feature.”

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Unique from the love-themed songs that he has written and performed for WINNER, songs for Kang Seung Yoon as a soloist are about sharing his true feelings. “My ultimate goal I guess would be to become a singer-songwriter that doesn’t get caught up in anything, and I hope to become someone that can be harsh on myself. I hope I can continue releasing albums, singing songs, and making songs in that way,” he concluded.

[PAGE] is out now via YG Entertainment. Stream and download the album on your preferred platform here.

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