- 'Tenet' has been pushed back and will not premiere on August 12.
As the COVID-19 pandemic continues to makes it harder for businesses to reopen, movie theaters have been struggling to come back.
Warner Bros. has officially postponed Tenet for a second time to August 12. Tenet was set to be the first major release in theaters after stay-at-home mandates. But with cases continuing to rise, moviegoers aren’t rushing to return to theaters.
The movie was supposed to release on July 17 then pushed to July 31 before the current new date.
“Warner Bros. is committed to bringing ‘Tenet’ to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time,” a Warner Bros. spokesperson said in a statement. “In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.”
Disney also pushed back its first major film Mulan to August making more studios follow.