- Warner Bros. and HBO Max are celebrating Bugs Bunny's 80th birthday with a TikTok challenge and a new Heads Up! deck.
Warner Bros. is celebrating Bugs Bunny 80th birthday in a fresh way. The most famous cartoon rabbit is turning 80 in style through exclusive fan experiences, first-ever brand partnerships, an HBO Max birthday takeover and limited-edition releases commemorating the impact of this cultural icon—all meant to delight his most devoted fans while introducing the beloved character to a new generation of families.
Bugs Bunny’s milestone birthday year coincides with the debut of Looney Tunes Cartoons, the critically acclaimed HBO Max Original series produced by Warner Bros. Animation. With a Bugs Bunny birthday takeover at the Looney Tunes hub on HBO Max, fans can easily access 80 years of Bugs Bunny—from his return in the new Looney Tunes Cartoons to his first appearance in A Wild Hare—plus favorite hijinks in between, including his appearances in Looney Tunes, Space Jam, Looney Tunes: Back in Action, The Looney Tunes Show, and New Looney Tunes.
The celebration will take over TikTok with the #WhatsUpDocChallenge where fans are encouraged to give their best impression of Bugs’ iconic catchphrase. TikTok users also have the option to mimic the famous Looney Tunes theme song.
The popular mobile party game Heads Up! has also created a new Looney Tunes Cartoons inspired deck that will be available just in time for Bugs’ birthday on July 27.
The #WhatsUpDocChallenge and #ActingLooney Contest follow a number of previously announced initiatives celebrating Bugs Bunny’s 80th birthday. Earlier this month, Warner Bros. Consumer Products revealed an 80-piece capsule collection with streetwear brand KITH which sold out in less than 24 hours. Warner Bros. Home Entertainment announced Bugs Bunny 80th Anniversary Collection, a collector’s set releasing on November 3 featuring 60 theatrical shorts on Digital and Blu-ray, plus a full-size Bugs Bunny glitter Funko figure. In addition, the official soundtrack album to Looney Tunes Cartoons is currently available on WaterTower Music. The previously mentioned and critically acclaimed series, Looney Tunes Cartoons, produced by Warner Bros. Animation is currently streaming on HBO Max.
“Bugs Bunny has made been making his mark on the world for over 80 years, endearing himself to fans across the globe,” said Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products. “He is a trailblazing bunny who is both timeless and timely and serves as our internationally recognized symbol of the Looney Tunes brand. Bugs has provided years of entertainment and fun for fans of all generations — and the best is yet to come.”
“We are thrilled to celebrate Bugs Bunny’s iconic legacy as families are enjoying Looney Tunes Cartoons and the rich library of Looney Tunes programming on HBO Max,” said Peter Sherman, SVP of Program Marketing at HBO Max. “While Bugs Bunny’s 80th birthday is in full swing, we are offering more ways for fans old and new to have fun through Looney Tunes games, social challenges and experiences.”
Bugs Bunny first graced the big screen in Tex Avery’s 1940 classic, A Wild Hare, quickly becoming a pop culture idol thanks to his endearing, ageless appeal. His cunning street smarts and unflappable demeanor skyrocketed the star power of the bunny from Brooklyn, not just within the United States, but across the globe. Since walking onto the screen, Bugs Bunny has lent his likeness across mediums, including cherished children’s books and comic strips, an academy award-winning cartoon series, action-packed video games, and widely merchandised consumer products, ranging from toys and apparel, to jewelry and home goods.
Fans can join in on social media using the hashtag #BugsBunny80.