- Walmart has launched a camp and drive-in movie theaters for families who need summer activities.
With the regular summer activities canceled due to the COVID-19 pandemic, Walmart has announced two new experiences to help families make memories together, by reimagining how they can turn parking lots and backyards into ‘can’t forget’ experiences.
Walmart will launch a virtual camp and will transform its parking lots into outdoor cinemas in partnerships with Tribeca Enterprises.
“Summer hasn’t really felt like summer yet and I know I hear every day, ‘Mom, I’m bored!’,” said Janey Whiteside, chief customer officer, Walmart.“Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel, and Todd Oldham are helping bring the fun to Camp by Walmart, which is produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform eko.
Celebrity and expert-led camp sessions will roll out across the summer, including:
- “The Great Family Challenge,” which features various family-bonding activities, including actress Drew Barrymore taking campers through a make-up tutorial and basketball star LeBron James leading participants through mental and physical activities with help from his I PROMISE School educators
- A morning kick-off with Head Camp Counselor, actor Neil Patrick Harris, who sends families through one of 14 camp challenges, from “Neil’s Charades” to musical Mad Libs
- “Skills Camp” is a talent show which features experts teaching new skills, like singer and actress Idina Menzel, who showcases her singing skills to campers
- And, designer Todd Oldham reimagines “Smarts and Crafts,” which teaches campers about creativity through the lens of arts, crafts, and fashion
Camp by Walmart will be available through the Walmart app.
For the drive-ins, 160 store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team.
Showings will begin in August which will include hit movies, special appearances from filmmakers and celebrities, and concessions delivered right to customer vehicles. Families will be able to have picnics before the showings.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and Tribeca Film Festival. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
Throughout July, families in Arlington, TX, Pasadena, CA, Nassau County, NY and Orchard Beach in the Bronx, NY will be treated to Tribeca Drive-In screenings of modern classics and family favorites, like Wonder Woman and Space Jam, with a mix of ticketed and free events honoring frontline workers. The full schedule and tickets can be found at TribecaFilm.com.
The camp will be available staring July 8. More information on the drive-in is available at https://walmartdrive-in.com/.