- ViacomCBS Consumer Products launches new reusable face masks with SpongeBob, Paw Patrols, MTV, Star Trek, and JoJo Siwa.
ViacomCBS Consumer Products announced Tuesday that it has entered agreements multiple global licensees to create face masks featuring Nickelodeon characters SpongeBob SquarePants, PAW Patrol, and Blue’s Clues & You!; and JoJo Siwa. The SpongeBob masks are already available here.
“ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100% of our proceeds from this new face mask initiative,” says Pam Kaufman, President, ViacomCBS Consumer Products. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”
“We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic,” said Janti Soeripto, President and CEO of Save the Children. “As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”
Save the Children has been providing resources to children in the U.S. and around the world by keeping them educated and protected during the COVID-19 pandemic.