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Tower Records Reincarnates as an Online Store: ‘Know Music, Know Life’

Tower Records Reincarnates as an Online Store: ‘Know Music, Know Life’

Since declaring bankruptcy fourteen years ago, the iconic entertainment retailer Tower Records returns as an online service.

The reimaged staple will host online events, bring back its classic Tower Pulse! Magazine, features a merchandise section and offers vinyl and cassette selections in various genres.

“With that closing was, I think, the end of a sort of a chapter in the music industry where that sense of community was gone,” said Danny Zeijdel, Tower Record’s new CEO. He adds on the chain’s return “has been met with tremendous success, feedback. A lot of people are so happy taking pictures of when they receive an order from Tower Records, posting it on Instagram.”

The concept of the new online version of Tower Records was originally to debut at this year’s South by Southwest but was forced to draw back after the event was canceled given the current pandemic. The company also envisioned the retailer’s return as a series of pop-up shows, a model soon deferred by the pandemic.

“(What) the younger generation is also a yearning for right now is that that disconnect from the physical from the digital world and paying attention and listening, really listening to music, rather than just putting it on in the background,” Zeijdel said.

The retail giant was founded by Russ Solomon in 1960s Sacramento at a corner of his father’s drug store. Under the banner “No Music, No Life” and bearing an iconic yellow-and-red color scheme, Tower Records soon became an international chain known for its large music offerings and knowledgeable staff. The retailer became a culture among music fans and ground zero for in-store live performances and musicians events. The Sunset Boulevard store in Los Angeles and the Broadway location in New York’s Greenwich Village became landmarks for late-night hangouts and celebrity patrons, such as Bruce Springsteen, Dave Grohl, and Elton John.

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Today, Tower Records leads to transcend its historic past through its online and physical experiences for all music fans to “Know Music, Know Life.”

Check out the new Tower Records online store here and discover new releases, artist features, merchandise, and more.

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