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Taylor Guitars Rallies 50+ of Its Artists Including Zac Brown, KT Tunstall and Jason Mraz to Produce Uplifting 2021 Anthem ‘I Know What Love Is’

Taylor Guitars Rallies 50+ of Its Artists Including Zac Brown, KT Tunstall and Jason Mraz to Produce Uplifting 2021 Anthem ‘I Know What Love Is’

Taylor Guitars and 50+ of its artists including Zac Brown, KT Tunstall, Jason Mraz and Keith Goodwin, have come together to release an incredibly catchy original song, “I Know What Love Is. 

The song is a philanthropic project that aims to raise money to support members of the music industry whose art and careers were put on hold by the pandemic, “I know What Love Is” will be available on January 21 for download and streaming across multiple music platforms.

Written by Goodwin and co-produced by Jay Parkin of Taylor Guitars, and audio engineer Gabriel O’Brien, the song will also feature a music video with footage of all 50+ artists. Net proceeds from the song will benefit MusiCares, a charity founded by the Recording Academy, which provides a support system of health and human services for music people across a spectrum of needs including physical and mental health, addiction recovery, hearing clinics, unforeseen personal emergencies, and disaster relief including COVID-19 relief. Taylor has also partnered with renowned music organizations The NAMM Foundation and Nettwerk Music Group to help promote the song and its positive message. Various Taylor artists will give an exclusive live performance of “I Know What Love Is” as part of NAMM’s Believe In Music Week.

Goodwin collaborated with Taylor Guitars content producer Jay Parkin and producer/engineer Gabriel O’Brien to bring the song together, mix and master the original skeleton of the song. But after hearing the finished product, they decided that something was missing. In his role as producer, Parkin realized the song could be even bigger.

“We were shooting for a ‘Hey Jude‘ meets ‘We Are the World‘ vibe,” Parkin explains. “The song itself felt good, but this was always about supporting musicians and bringing people together. Once we started reaching out to the music community and began to get the parts back, we started to see how the pieces all fit together to create an anthem of hope for 2021.”

“So many brilliantly talented crew, venue teams and artists have been financially crippled by the arrival of COVID-19, and hopefully we can ease some of that pain a little through MusiCares,” says KT Tunstall.

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“‘I Know What Love Is’ offers a message of hope and resilience that through music is a way forward,” shares Mary Luehrsen, Executive Director of The NAMM Foundation. “While we continue to navigate these times for our industry and society, the gift of music is a wellspring that ripples throughout communities and undoubtedly will help those most in need.”

For more information and to watch the music video, visit www.iknowwhatloveis.com.

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