Rallying for health and mental wellness, K-pop supergroup SuperM has teamed up with Prudential Corporation Asia to launch a new campaign “We DO Well Together.” Throughout 2021, Prudential and SuperM will hold a series of events to encourage people across Asia to lead healthier lives and achieve wellbeing.
“As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well,” said SuperM. “We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”
Treasured by legions of fans worldwide, SM Entertainment and Capitol Music Group’s boy group aptly embodies the insurer’s “We DO” spirit, which celebrates the determination and optimism in today’s generation. “Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive and fun way,” said Nic Nicandrou, Prudential Corporation Asia Chief Executive.
“Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases,” Nicandrou adds, “This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business.”
Prudential will announce more details of the activities to come in the next few months.