Super Junior‘s Heechul and CELEBRAND have launched their collaboration “옳치옳치” which is a set consisting of an environmentally friendly bamboo toothbrush and natural toothpaste. The special set has already sold out but can be found on Naver’s Smartstore here.
CELEBRAND is an integrated brand of products produced and sold by SM Culture & Contents and SM Entertainment.
About the collaboration, Heechul said, “I think there is no humility in cleanliness,” saying, “Toothbrush and toothpaste with my own personality,” for its own brand “옳치옳치”. The more clean it is, the better it is, the better it is.”
With Heechul’s taste and ideas paired with the direction of a dental expert, the set brings a clean aesthetic together with an environmentally conscious approach.
Heechul is currently keeping busy on several shows including Channel A’s 강철부대, 프렌즈, JTBC’s 독립만세, and 아는 형님. He also participated in Super Junior’s recent comeback The Renaissance.
Fans can see Heechul’s planning and production process on the NAVER TV CELEBRAND channel. See a clip below.
Adriana Chavez is the editor for Vacancy. Email: email@example.com