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Sony Music Masterworks Launches New Label: XXIM RECORDS

Sony Music Masterworks Launches New Label: XXIM RECORDS

Sony Music Masterworks has announced the launch of XXIM RECORDS, an all-new imprint focused on the development of innovative, progressive instrumental music around the world.

Pronounced ‘Twenty-One M’, XXIM features a bespoke roster of a new generation of artists whose work explores and integrates neo-classical, post-rock, electronic, and ambient sounds among others.

Based in Berlin with additional A&R support in New York, it arrives with an impressive, international line up of highly talented musicians including Eydís Evensen, an Icelandic pianist and composer, and Uèle Lamore, a Franco-American composer, conductor, producer and arranger, as well as the genre-bending Icelandic band Hugar and the Berlin electro-acoustic duo Stimming x Lambert. 

Says Per Hauber, President of Sony Classical and Co-Head of Sony Music Masterworks, “The intersection of acoustic instrumentation and electronic sounds is presenting exciting new creative avenues for artists and attracting increasing numbers of fans around the world. We are pleased to be launching XXIM Records to support our growing roster of artists in fulfilling their creative vision and connecting with the passionate global fan community for progressive instrumental music.”

Alexander Buhr, Senior Vice President of International A&R and Business Opportunities for Sony Classical, will oversee XXIM’s creative operations working closely with Hauber. Buhr previously founded the post classical label Mercury KX, and has worked with a number of leading acts in the progressive instrumental scene including Ólafur Arnalds, Anoushka Shankar, Lambert and Jean-Michel Blais.

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Says Buhr, “In a musical universe that has, for the most part, moved beyond the confinements of genre, it is expression and values which tie musicians together. With XXIM we are creating a place to bring together likeminded acts whose visions we share, to support them in their musical and visual adventures, and to help them connect with the biggest possible audience. Our ambition is to create a strong, worldwide platform for highly individual, creative artists.”

At the heart of XXIM’s ethos lie experimentation and collaboration, with the ultimate goal of furnishing a strong platform for creative development.

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