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Selena Gomez’s Makeup Line Rare Beauty Gets a Release Date

Selena Gomez’s Makeup Line Rare Beauty Gets a Release Date

  • Selena Gomez's beauty line Rare Beauty will hit Sephora on September 4.

Selena Gomez‘s latest project, Rare Beauty, is officially releasing next month. The line will be available at Sephora in the U.S., Canada, and Mexico and on the official Rare Beauty website on September 3.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora@SephoraCanada@SephoraMx and RareBeauty.com,” shared Gomez Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

In a video shared on Rare Beauty’s Instagram feed, Gomez shared her mission behind the brand and how she hopes everyone feels beautiful exactly as they are.

“There is so much beauty in imperfection and my hope is that all of you can see that,” she said in the video. “I just want us to stop comparing ourselves to people and to start embracing who we are.”

Along with the brand, Gomez also launched the Rare Impact Fund which plans to raise $100 million over the next 10 years to connect people in underserved communities with much-needed mental health services.

One percent of all Rare Beauty sales — as well as funds raised from partnerships cultivated with leading foundations, companies, and nonprofit organizations — will be donated to the Rare Impact Fund to provide tools, resources, and support to those struggling with their mental health, according to the press release.

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