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Schitt’s Creek and Workin’ Moms Cast Add Their Voice in Support of ‘Care Not Profits’ Campaign

Schitt’s Creek and Workin’ Moms Cast Add Their Voice in Support of ‘Care Not Profits’ Campaign

SEIU Healthcare, CUPE Ontario, and Unifor, unions that represent healthcare workers across the long-term care sector have welcomed Annie Murphy (Schitt’s Creek), Noah Reid (Schitt’s Creek), and Dani Kind (Workin’ Moms) to the “Care Not Profits” advocacy campaign. They are the latest Canadian artists taking to social media to add their names to the growing chorus of voices calling on Premier Ford to end for-profit senior care.

The goal of “Care Not Profits” is to call on Premier Ford to end the failed experiment of for-profit long-term care delivery. Along with Chantal Kreviazuk, The Sheepdogs, Basia Bulat, Born Ruffians, Tokyo Police Club, and Sarah Harmer who last month performed a “Care Not Profits” Facebook Live session for nearly 80,000 viewers in support of long-term care reform, their voices are making an immense impact.

“The effects of the pandemic on our long-term care system have been nothing short of tragic. It’s time that we advocate for safer conditions for our aging parents, grandparents, and the workers who care for them: we must act urgently to end for-profit long-term care now,” said Murphy.

Reid added, “In Canada, we pride ourselves on a health care system that leaves no one behind, and yet some of our most vulnerable citizens and their caregivers have been living and working and dying in unthinkable circumstances during this pandemic, while companies who own the long-term care facilities are profiting at an alarming rate off their backs. Our elders and the people who look after them deserve better.”

“This campaign is important to me because our seniors paved the path for so many of us and it’s our job to advocate for them at this stage in their lives,” said Kind.

“Culture and the arts have a way breaking through and reminding us what’s important as a society—and when it’s time for change. When it comes to long-term care, the time for change is now, and we’re so excited to welcome these talented actors to our advocacy campaign. Annie Murphy, Noah Reid and Dani Kind are using their platform to shine a light on the change we need to finally put senior care before the profits of big nursing home corporations. COVID-19 has opened our eyes to what really matters in society. It’s time for Premier Ford to listen and choose whose side he’s on: the side of families working and living in long-term care, or the side of wealthy executives and shareholders profiting from Ontario’s broken system,” shared Sharleen Stewart, President, SEIU Healthcare

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Candace Rennick, Secretary-Treasurer, CUPE Ontario shared, “This pandemic has only exposed and deepened an existing crisis in long-term care. And one thing it revealed is that the for-profit homes were the most dangerous sites for our elders. We need to do better – we need a complete overhaul of the system so that this never happens again. That’s why I’m so happy to see that the message is spreading and that more artists are joining us in this effort. Together, we will end for-profit care and create a system that our elders deserve.”

“The support that our Care Not Profits campaign has received from Canadian musicians and actors has been incredible to say the least. The Ontario government and particularly Premier Doug Ford needs to start making concrete changes to Ontario’s long-suffering long-term care system to end for-profit care for our most vulnerable,” said Jerry Dias, National President, Unifor.

During the COVID-19 crisis, Ontario’s worst-hit nursing homes were all for-profit facilities.

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