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Save the Children Named K-Pop Group The Boyz as Goodwill Ambassadors for their Newborn Campaign

Save the Children Named K-Pop Group The Boyz as Goodwill Ambassadors for their Newborn Campaign

The International NGO Save the Children has named the K-pop boy group The Boyz as their new goodwill ambassador. The members will serve in public relations activities for the organization’s season 14 campaign that focuses on protecting newborn babies and their mothers.

Carrying the banner to “Protect the 24 Hours of Newborn Babies,” the “Newborn Baby” campaign was launched to save newborns and mothers from diseases or causes that can be prevented within four weeks of birth, the most vulnerable time to determine the survival of newborn babies from pregnancy.

“It is a pleasure and honor for all members to join the meaningful campaign for newborn babies and mothers,” the members said in a statement. “Since it is a difficult time for many people, we will actively take the lead in this meaningful activity so that we can share warm hearts with each other.”

The group has participated in similar charitable activities since their debut, including becoming honorary ambassadors for the Korean Youth League. The Boyz will start filming promotional material for the campaign and will deliver hats the members knitted themselves to Save the Children.

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The Boyz released their fifth mini-album CHASE in September and features the title track “The Stealer.” The group recently headlined KCON:TACT and partnered with McDonald’s to connect with fans virtually during the event’s special segment “Crush Moment with The Boyz.”

For more information on the campaign, please visit Save the Children Korea’s site here.

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