Roblox and Warner Music Group has announced the Twenty One Pilots Concert Experience, a pioneering interactive virtual concert powered by the latest Roblox technology. The fully immersive performance begins inside Roblox on Friday, September 17 at 4 p.m. PDT, kicking off the Grammy Award-winning Fueled By Ramen/Elektra artist’s sold out Takeøver Tour.
The high-fidelity experience will feature the first-ever dynamic setlist dictated by fans in real-time; metaverse-spanning pre-concert quests involving some of Roblox’s most popular experiences that also feature custom portals that will transport users into the pre-concert venue; exclusive custom designed virtual merchandise, and behind the scenes footage detailing the creation of the virtual concert itself and a Q&A interview. Fans can access the experience and join the pre-show festivities starting September 8 by visiting the Twenty One Pilots event page. New Roblox users will need to create an account to enter the concert venue.
“Twenty One Pilots is a band that has spent their entire career figuring out how to reach the most people possible,” said the band’s longtime Creative Director Mark Eshleman. “From selling out the small room and moving to the big venue next door, to now launching a virtual experience with Roblox for millions of users, the goal has always been the same. The Roblox team has made an effort every step of the way to honor the band’s fans, its lore, and history to make sure this experience aligns with what people can expect from a show.”
Designed in close collaboration with the band and Eshleman, the Roblox event aligns with Twenty One Pilots’ fan-first philosophy, bringing this experience to fans worldwide. The five-song set will feature a combination of hit songs as well as new music from the 2021 album, Scaled and Icy.
Mike Easterlin, Co-President, Elektra Music Group, said, “Tyler and Josh are two of the most unapologetically bold, forward-thinking artists I’ve ever had the pleasure of working with. Their commitment to connecting with their fans in new and creative ways is unparalleled, and I’m always amazed at how Mark continually finds ways to execute their imaginative vision. Roblox is a perfect partner in delivering another unique and exciting new way for fans to experience the world of Twenty One Pilots.”
Jon Vlassopulos, Global Head of Music, Roblox, said, “We are taking virtual concerts to the next level with our Twenty One Pilots virtual concert experience. We wanted to make it truly interactive and participatory for the fans, for the band, and for our broader Roblox developer community. Fans will be able to decide the order of the songs that they hear by choosing with their friends. They will be able to interact with the environment in creative ways becoming part of the show, and Tyler and Josh will participate in a live chat with fans after the virtual concert. This is what Roblox is built for, bringing people together to interact in new and exciting ways and we are just scratching the surface of what’s possible.”
Oana Ruxandra, Chief Digital Officer & Executive Vice President, Business Development, Warner Music Group, said, “The Twenty One Pilots Concert Experience is a completely new format of interactive music experiences on Roblox. It is non-linear, it is choose-your-own-path, and it is the very reason why we have such a close partnership with Roblox. Our goal is to continue to build ever-evolving ways for our artists and fans to meet, connect and create something authentic together.”
Fans can replay performances at the top of each hour through Sunday, September 19 at 11 p.m. PDT.
Adriana Chavez is the editor for Vacancy. Email: email@example.com