In partnership with Universal Music Group and Perry serving as the premier collaborator, P25 Music will make 2021 the biggest Pokémon party in history with fan-focused activations and a yearlong music campaign that will feature some of the biggest names in music, from rising artists to award-winning global superstars.
“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO,” said Perry in a statement. “I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
The Pokémon Company International will reveal more details about Perry’s participation, additional artist surprises, and more about the P25 Music program throughout the year. To kick off this celebration, the beloved franchise has released a live-action video highlighting moments of the brand’s 25-year history and a journey through the Pokémon world’s many regions.
Watch the “25 Years of Memories” below: