NEON16 co-founder and industry veteran, Lex Borrero, legendary music mogul Tommy Mottola, and top representation firm Range Media Partners have announced the formation of NTERTAIN, a new entertainment and media company focusing on the creation, development, and production of premier content across all mediums. With decades of collective expertise, the 360° company and online broadcaster will bring Latin stories to the forefront by representing the global power and success of Latin talent, brands, and culture.
Borrero’s NEON16 has experienced incredible growth and impact on the Latin music industry since its inception in 2019. The company was recently named the #1 Most Innovative music company of 2021 by Fast Company for achieving multiple chart-topping crossover hits including the Grammy-nominated single “UN DIA” by J Balvin, Dua Lipa, Bad Bunny and Tainy; “Dakiti” by Bad Bunny and Jhay Cortez; and Kali Uchi’s “Telepatia,” as well as for their work executive producing Selena Gomez’s latest album, “Revelacion” and Paramount’s “Spongebob: Sponge on the Run” movie soundtrack and its summer hit, “Agua”.
Mottola is one of the most influential music executives in history, credited with discovering and/or guiding the careers of icons including Celine Dion, Mariah Carey, Beyonce, Billy Joel, Bruce Springsteen, Aerosmith and Will Smith, as well as creating what TIME magazine called the “Latin Explosion” in the late ’90s and early 2000s by signing Gloria Estefan, Ricky Martin, Shakira, Jennifer Lopez, and Marc Anthony.
Range Media Partners was founded in 2020 by a collective of leaders in the entertainment and business industries. The company has quickly positioned itself at the forefront of representation across the evolving media landscape, with clientele spanning film, television, music, literary, and activism. Cultivating cross-collaborations across each of these departments is a core strategy for the company in guiding exceptional talent into unlocking their full global value.
Over the past year, Borrero and Mottola have been working on multiple music and entertainment ventures aimed at bringing Latin music and culture to a global audience. NTERTAIN was conceived when Borrero, Mottola and NEON16’s Head of Creative, Ivan Rodriguez, recognized the need for quality content truly representative of the culture and the Latin experience both in the United States and globally. By joining with Range Media Partners, their vision to offer full-service content production and provide artists with unparalleled access to all major media companies was realized, making NTERTAIN an instant powerhouse.
Borrero reveals, “I saw a huge need for more Latin creatives in Hollywood and more importantly, a lack of quality stories being told in a way that made a difference in the perception of Latins, and that truly represented us as a culture. Our goal is to change that, and in the process, create incredible content that will NTERTAIN.”
Mottola adds, “Music has always been at the epicenter of culture…today LATIN MUSIC is THE Global Pop-Culture! NTERTAIN will develop unique and 100% authentic content and programming that will resonate with the global pop general market and beyond.”
“Range Media Partners are thrilled to be joining forces with Lex & Tommy, two luminary culture creators who are transforming the entertainment business. Lex is a maverick executive in the Latin music & content space and Tommy is an indelible titan! We are so proud to put our collective experience together to support exceptional Latin talent in creating and shaping culture through music and storytelling. The NTERTAIN partnership speaks right to the essential mission and vision of Range Media Partners, and the kind of industry change we hope to help facilitate,” states Peter Micelli, CEO of Range Media Partners.
NTERTAIN will be based in Miami, Florida and headed by Borerro and Mottola in partnership with Range Media Partners, led by CEO, Peter Micelli. In addition to his work at NTERTAIN, Borrero will continue to serve as President at multimedia and talent incubator powerhouse NEON16, which he co-founded with Billboard’s #1 Latin producer and songwriter Tainy, who will also join the NTERTAIN team as a partner.
Adriana Chavez is the editor for Vacancy. Email: email@example.com