Nature Valley and the National Park Foundation (NPF) have announced the completion of a three-year project to restore access to 10,000 miles of national park trails, which is equivalent to flying from New York City to Sydney. To celebrate the occasion, Nature Valley has teamed up with Grammy and Tony Award-winner Daveed Diggs to remake the 80’s hit song, “I’m Gonna Be (500 Miles)” by The Proclaimers.
The 2021 remake of “I’m Gonna Be (500 Miles)” pays homage to Nature Valley’s impact by rewriting the lyrics to proudly exclaim: “But we restored 10,000 miles, and we’ll restore 10,000 more. Nature Valley made these trails accessible so go explore.” The remake is meant to encourage people to get outdoors and explore while also serving as Nature Valley’s rallying call to restore access to more miles.
“I love spending time in the outdoors so when Nature Valley approached me to remake this catchy tune as a fun way to encourage people go outside, I jumped at the chance,” said Daveed Diggs. “I love to visit our national parks, so I hope this leads to more people safely hitting the trails this year.”
Nature Valley believes that nature brings out the best in all of us and everyone should be able to access and enjoy the rejuvenating benefits of nature, which is why the brand is extending its partnership with the National Park Foundation for an additional three years. With the first chapter complete, Nature Valley has committed an additional $3 million to restore access to 10,000 more miles of trails and to support outdoor exploration grants.
“Connecting people to nature is at the heart of the Nature Valley brand,” said Kristin Atherton, brand experience director, Snacks & Natural/Organic. “We are delighted that these restored trails will enable more people to find solace or recharge in America’s treasured national parks and we hope the catchy remake of ‘I’m Gonna Be (500 Miles)’ inspires more people to visit a park, get outside and explore.”
Over the last several years, Nature Valley and the National Park Foundation have together supported service corps crews that are removing invasive species, clearing corridors, repairing structures, building boardwalks, and managing other repair projects to make these iconic and beloved places more accessible to visitors. To date, this partnership has helped restore trails in 19 parks across 16 states.
“From admiring wildlife and landscapes, to connecting with history and culture, trails are such important and memorable elements of a national park experience for the 330 million people that visit each year,” said Will Shafroth, president and CEO of the National Park Foundation. “Thanks to Nature Valley’s support, we’re making it possible for visitors to explore even more as we continue our work together for the benefit of parks and people.”
Listen to the remade song by Diggs below.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org