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MIREI Releases Music Video for ‘1998’

MIREI Releases Music Video for ‘1998’

MIREI

MIREI returns with a music video for the new jazz-laced single “1998” via Cool Japan Music. Find the track here.

Named after MIREI’s birth year, the track explores her feelings about being stuck between two generations. Split between Millennials and Gen-Zers, she struggles to find which one is most relatable to her and where she belongs. The lyrics are filled with juxtapositions of the two age groups, the lyrics mention the shift from handmade mixtapes to Spotify’s algorithmically generated playlists, hand-rolled car windows to self-driving cars, watching celebrity tabloid relationships to swiping left on dating apps.

On the track, MIREI says, “While looking back at the culture I grew up with, I reflected on who I am and where I belong… Britney Spears with Justin Timberlake in the all denim outfit still brings me back to my sweet childhood memories, and makes me feel like I’m a ’90s Baby. But on the other hand, I love Olivia Rodrigo, and I am so hooked on TikTok, so I feel like I’m much younger. I feel like my birth year, 1998, is a limbo year in between it all.”  

Produced and co-written with DJ Shiftee (a two-time DMC World Champion) and Zak Leever, a classically trained musician, the sonics mirror the lyrics with stark contrasts.

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The music video taps into sentimental sensibilities with aesthetic similarities to the classic “Take On Me” music video from a-ha. In a minimal setting with animation, MIREI sings of simpler times when she was just playing Super Smash Bros. and on her Tamagotchi.

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