- Lecrae partners with Live Free USA to launch 'Masks for the People' initiative.
Lecrae has partnered with Live Free USA’s Masks For The People’s initiative that supplies 70,000 masks to incarcerated people, essential workers, protesters, and the most vulnerable residents beginning in the Atlanta Metro area.
The initiative comes from the humanitarian campaign launched by Pastor Mike McBride, Director of the Live Free USA & Director of Urban Strategies for Faith in Action and comedian W. Kamau Bell.
The rapper and the Reach Records family joined Live Free USA and Billy M. Honor, Director of the New Georgia Project’s Loose The Chains program to deliver the first batch of masks and sanitizers to Fulton County Jail on Friday, July 10 as the first recipients of the initiative.
“When we launched this partnership with June 1st, Lecrae and Masks For the People forged a mission synergy which has literally been life giving. His message of restoration was a perfect fit as we targeted jails and prisons across the country in need of masks and sanitizer,” shares Pastor Mike. “Collectively we raised almost $50,000 which provided tens of thousands of masks and sanitizer to currently and formerly incarcerated loved ones.”
“Bringing restoration to the displaced and forgotten has always been a part of my DNA. It was an honor to join Terence Lester and my good friends at Love Beyond Walls as we kicked off the ‘Love Sinks In’ campaign! Together we distributed 15 portable handwashing basins for the homeless and displaced in the Atlanta Metro Area. I’m proud to share that now there are over 50 sinks throughout Atlanta and the campaign has expanded to over 20 cities across the nation. When my album Anomaly came out, it was released independently on my label, Reach Records, and went to #1. My first show was at Rikers Island in New York. This partnership with Mask For the People is faith in action, a vital extension of restoration, and yet another opportunity to be able to serve our fam on the inside who have been overlooked. In order to begin restoration or rehabilitation first you have to show that you care. This is my way of saying I care about you, I see you, and want to see you healthy and whole. A two-year sentence shouldn’t become a death sentence. Regardless of their circumstances, how ugly it is, this is not the end.”