Kanye West is bringing his Yeezy brand to Gap. The YEEZY Gap line is expected to appear in Gap stores and Gap.com in 2021.
Gap sees the partnership as a full circle moment since Kanye worked at a Gap store as a teen in Chicago. They praised him for being “a disruptive force across music, footwear, fashion, architecture and more.” The partnership will help to introduce new audiences to Gap and YEEZY brands.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand.
West will be in charge of the creative direction and will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.
West will maintain sole ownership of the YEEZY brand and was recently valued at $2.9 billion USD in April 2020, and Gap Inc. maintains sole ownership of the Gap brand. This new apparel partnership furthers the size and scope of the YEEZY business, building on the ground-breaking success of YEEZY footwear.
Under terms of the partnership, Gap and YEEZY benefit as the business grows, with YEEZY receiving royalties and potential equity related to sales achievement.