Justin Bieber broke Valentine’s Day records on TikTok for “Journals live from the drew house,” a full-length LIVE performance. TikTok’s first-ever full-length single-artist live performance drew over 4 million unique views over two broadcasts, making it the most-viewed single-artist livestream in TikTok history
The performance was Bieber’s first-ever performance of songs from his fan-favorite 2013 album JOURNALS.
The buzz surrounding the Valentine’s Day performance caused a resurgence in the popularity of the album, ushering JOURNALS past the 3 billion all-time streams landmark. Project highlights “All That Matters” and “Heartbreaker” reached charts in multiple countries, and the buzz surrounding the performance had a rising tide effect on the rest of the artist’s catalog–Bieber’s newest single “Anyone” ascended to the #1 spot on iTunes over the weekend.
With over 20.3 million followers–a 700k increase since the announcement of #JournalsLive, Justin Bieber is an active member of the TikTok community, using his account to reveal behind-the-scenes footage, partake in the latest trends, and more. His first-ever TikTok, which included a snippet of his hit song “Yummy” (which was a big TikTok hit with over 5 million video creations) generated over 117 million views. Justin declared his devotion to his wife Hailey with a stylish video soundtracked by his single “Anyone.” Justin is currently trending worldwide with his benny blanco collab “Lonely,” which has over 872k video creations and more than 5 billion video views.
Adriana Chavez is the editor for Vacancy. Email: email@example.com