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Jennifer Lopez Launches JLo Beauty

Jennifer Lopez Launches JLo Beauty

Jennifer Lopez has introduced JLo Beauty, a luxurious skincare collection infused with the expertise and experience of the iconic, ageless beauty. The line was developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC.

Jennifer Lopez, Founder, JLo Beauty
Jennifer Lopez, Founder, JLo Beauty

JLo Beauty uses ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Lopez carefully curated this game-changing, high-performance skincare collection.

It all stems from Lopez’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, she has always committed to living a healthy, sane life.

“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple,” said Lopez.

For her hero ingredient, Lopez was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking. Enter the proprietary JLo Beauty Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil, and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.

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Conceived by Lopez, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally up to her standard.

JLo Beauty has launched on and at Sephora, and Amazon on January 14, 2021.

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