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J Balvin Follows Travis Scott in New McDonald’s Menu Collab

J Balvin Follows Travis Scott in New McDonald’s Menu Collab

  • Balvin celebrates the collaboration with McDonald's as representation for his people, particularly during Hispanic Heritage Month.

After the success of the Travis Scott menu collaboration with McDonald’s, the famed fast-food chain will now feature one more signature order by the award-winning Reggaeton global ambassador J Balvin.

“From topping charts around the world to landing countless award nominations, J Balvin is a trailblazing international icon,” said McDonald’s U.S. Chief Marketing Officer, Morgan Flatley. “He’s always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the U.S.”  

Balvin shared the news to his millions of fans via Twitter and Instagram on Monday.

“As a longtime McDonald’s fan, I am excited to join the short list of global icons who have had a meal named in their honor,” says J Balvin. “I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”

https://www.instagram.com/p/CF9wxCqHWx8/

The Colombian reggaeton superstar is well known for his partnerships, and is most recently linked to the likes of Takashi Murakami and Jordan Brand. This collaboration associates the thirty-five-year-old with the biggest partnership yet, and becomes the second celebrity since 1992 to be featured on the McDonald’s menu.

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Balvin set his personal spin to the high-profile meal, which includes a pickle-free Big Mac sandwich, medium french fries with ketchup, and an Oreo McFlurry as dessert.  

“When McDonald’s called me up to ask about this collaboration, I immediately said yes. It was a huge part of my childhood and my day-to-day. McDonald’s is just part of the culture, you know?” Balvin told Hypebeast. “I grew up with it and I’m proud to be the first Latino to have [an exclusive menu]. It’s really cool to represent a lot of ‘firsts’ for my people, like my Jordan collab, the Super Bowl show. I mean, it’s even Hispanic Heritage Month so the timing is [right].”

The J Balvin Meal will be available from October 5 to November 1 at participating McDonald’s restaurants.

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