Reggaeton’s global ambassador and five-time Latin Grammy Award-winner Balvin stars in the music video and takes on the roles of various characters, each honoring Latinos from all walks of life, from an abuelito (grandfather), a basketball player, and to a McDonald’s crew member. This latest collaboration follows the success of McDonald’s J Balvin Meal, served at restaurants nationwide last month.
“’Dorado’ is meant to empower our community and send the message that dreams can come true regardless of the circumstances,” said J Balvin. “We have always faced tough challenges, but through hard work and consistency, we can overcome them. I always tell my fans that we must remain positive and optimistic.”
“We are committed to elevating the voices and stories that salute our Latino customers as we continue feeding and fostering the communities we serve,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “Through music, this collaboration perfectly shines a light on the special optimism of the Latino community. We’re excited to bring ‘Dorado’ to our customers in partnership with J Balvin, an international icon known for his positive outlook and creativity.”
Watch “Dorado” below: