iHeartMedia today announced that the 2020 “iHeartRadio Fiesta Latina” will celebrate the best in Latin culture and music during Hispanic Heritage Month featuring performances from Ozuna, Prince Royce, Anitta, Myke Towers, Manuel Turizo, Camilo and Nicky Jam streamed and broadcasted October 8.
Hosted by Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino and on-air personality for iHeartRadio, this year’s virtual event will feature remote performances from artists’ homes and studios around the world, as well as stories from members of the Latin community who have changed the world of art, television, cinema, radio, and politics. Hulu subscribers can watch the 2020 iHeartRadio Fiesta Latina as a one-hour special beginning October 8 at 8 p.m. ET/5 p.m. PT through October 15. The seventh annual event will also stream in its entirety on LiveXLive and broadcast across iHeartMedia’s Spanish Mainstream Hits, Tropical, Regional Mexican, Tejano, Hot AC and Oldies radio stations nationwide.
In addition to performances, Nicky Jam will be honored with the annual iHeartRadio Corazón Latino Award Presented by Ally at the 2020 iHeartRadio Fiesta Latina. Enrique Santos will present Nicky Jam with this year’s award, which honors an individual that exemplifies their big heart through their selfless work in enhancing the lives, heritage, and future of the Latin community. In addition to his work in music, the Puerto Rican star gave back to the Hispanic community through his relief efforts following Hurricane Maria in Puerto Rico and has helped less fortunate families in Colombia. Nicky Jam represents the ultimate story of rising to fame, falling, and overcoming – following his triumph over drug use, he has become a pioneer for those struggling in the industry and Latin Community – ultimately becoming one of the top influencers in the music industry.
Additionally, in celebration of Hispanic Heritage Month, from September 15 through October 15 iHeartRadio will recognize achievements and contributions from some of today’s biggest artists, personalities, politicians, and more from the Latin community with a series of audio vignettes. Listeners can hear about the life achievements of Pope Francis, Supreme Court Justice Sonia Sotomayor, Dolores Huerta, Jorge Ramos, Jennifer Lopez, Salma Hayek, Sofia Vergara, Jaime Camil, Eugenio Derbez, Chef Andres, Rosario Dawson, America Ferrera, Alejandro González Iñárritu, Jessica Alba, Ricky Martin, Walter Mercado, Lin-Manuel Miranda, Ronda Rousey, Emilio and Gloria Estefan, Ellen Ochoa, Sylvia Rivera, Celia Cruz, Selena, Don Francisco, John Leguizamo, Edward James Olmos, Eva Longoria, Shakira, María Celeste Arrarás and more. iHeartRadio’s national network of broadcast radio stations, as well as the iHeartRadio app and iHeartLatino social media channels, will drive awareness to this month-long celebration and will also honor Hispanic Heritage Month during the iHeartRadio Fiesta Latina event.
“At a time when COVID-19 is disproportionately impacting the Latin community and people of color, we hope the 2020 iHeartRadio Fiesta Latina and our month-long Hispanic Heritage Month spotlight of the inspiring thought leaders impacting today’s culture will be a reminder of our resilience and achievements,” said Santos. “Now more than ever, this year’s Fiesta Latina will be a celebration of our community. Although music fans will not be able to physically attend the event in person given the limitations on live events during the pandemic, they can still experience the energy and excitement of this mega-concert via the stream and broadcast.”
Every November since 2014, iHeartRadio’s Fiesta Latina has brought together the biggest names in Latin music to perform live on one stage on one night. The inaugural event included performances from Ricky Martin, Pitbull, Daddy Yankee, Prince Royce, Roberto Tapia, Alejandra Guzmán, La Original Banda el Limón feat. Voz a Voz, Jesse & Joy, J Balvin and Becky G. Over the last several years, the event has featured all-star performances from Jennifer Lopez, Daddy Yankee, Enrique Iglesias, Pitbull, Camila Cabello, Luis Fonsi, Gente De Zona and more.
Proud partners of the iHeartRadio Fiesta Latina include Goya and OGX Beauty, with more to be announced.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org