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Iggy Azalea and BH Cosmetics Partner on Her First Cosmetics Collection Launching in ULTA

Iggy Azalea and BH Cosmetics Partner on Her First Cosmetics Collection Launching in ULTA

Iggy Azalea has announced the launch her first cosmetics collection, Totally Plastic, her capsule collection with BH Cosmetics – a brand committed to creating high-quality, pigmented products that are affordable, cruelty-free, vegan, extra clean, and sustainable.

Iggy Azalea and BH Cosmetics Partner on Her First Cosmetics Collection Launching in ULTA

Inspired by Azalea’s favorite memories of her teenage years, Totally Plastic brings back the glittery, frosted hues, glosses and other nostalgia from the 2000s with an updated feel. The 13-piece collection ranging from $7-$29 will include a face palette, eyeshadow palettes, lip glosses, a brush set, beauty sponge, false eyelashes, a hand mirror and travel case.

“I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100% creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,” remarked Azalea. “I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good quality product[s]. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.” 

Fabrice Gilbert-Darras, CMO + GM of BH Cosmetics shared, “We have always viewed Iggy Azalea as an influential icon across the fashion and beauty spaces. We are huge fans of her trendsetting looks on the red carpet, music videos and across all of her creative frontiers. Iggy was involved in all areas of this exciting collaboration, and is in every bit and piece of this collection. We are so humbled to be the first brand to collaborate with her on a beauty line and are eager to launch this amazing collection full of unique formulations and throwback-inspired designs, all while celebrating Iggy and her influential style.” 

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Totally Plastic is launching on August 29 on BHCosmetics.com and at ULTA in-store and online.

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