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Idol Creator Simon Fuller and TikTok Team Up to Assemble the World’s Next Music Supergroup

Idol Creator Simon Fuller and TikTok Team Up to Assemble the World’s Next Music Supergroup

American Idol creator Simon Fuller has teamed up with TikTok to discover the most talented music performers on TikTok and create a first-of-its-kind global music collective. 

Through an in-app audition process, the partnership will allow Fuller to find the talent within the app.

“TikTok has empowered self-expression and creativity and captured the hearts and minds of hundreds of millions of passionate users. The next generation of Pop Stars have eagerly embraced the platform,” said Fuller. “With the help of the TikTok audience, I will bring together a line-up of incredible artists to shape the next level of Pop Fandom. This will be the most connected Pop Group ever, thriving on every platform and sharing their talent and positive energy with the world.”

TikTok has been a hot spot for music as the app gained popularity. Many artists would push for their new songs to be used by creators on the app to make dances and challenges.

“It’s been nothing short of awe-inspiring to see the extraordinary musical talent – from up-and-coming artists to superstars like Lizzo, JLo and Justin Beiber – that shows up on TikTok every day and inspires even more creativity around the world,” said Kevin Mayer, TikTok CEO. “Together with Simon Fuller, we have the opportunity to find the next stars, many of whom are on TikTok today, and empower them to become a cultural phenomenon.”

“TikTok is shaping culture, supercharging music discovery, and fast-tracking artists onto the charts,” said Ole Obermann, TikTok’s Global Head of Music. “We’re delighted to partner with Simon Fuller as we continue to support emerging talent and build TikTok as the premiere artist development and discovery platform. Simon’s unrivalled track record of identifying and nurturing musical talent is a perfect fit with our mission at TikTok.”

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TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Curtis Waters, Ambjaay, Breland, Mxmtoon, Y2K, and bbno$ find mainstream fame and dominate the charts. Combining TikTok’s enhanced social virality for musicians on the app with Fuller’s unique ability to spot and develop talent, this partnership has all the right makings of creating the world’s next chart-topping pop group.

The information of auditions will be announced at a later date.

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