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Hyundai Teams With LiveXLive On Four Livestream Concerts to ‘Unlock Better’ As Part Of New Campaign for The 2021 Hyundai Elantra

Hyundai Teams With LiveXLive On Four Livestream Concerts to ‘Unlock Better’ As Part Of New Campaign for The 2021 Hyundai Elantra

  • Andrew McMahon, Bryce Vine, MAX, and Tayla Parx to perform livestream concerts for the new campaign for the 2021 Hyundai Elantra.

LiveXLive has announced that it has partnered with Hyundai on its “Unlock Better” campaign for the all-new 2021 Elantra. As part of a national campaign that launched in early October 2020, LiveXLive is producing a four-part livestream concert series featuring emerging and established talent performed live from the legendary Troubadour in Los Angeles.

The events will also raise funds to support indie venues nationwide that have otherwise been negatively impacted by the pandemic. LiveXLive will produce and air video content shot from within the all-new 2021 Elantra leading into each live stream performance.

LiveXLive viewers will have access to free performances by up and coming indie artists, Andrew McMahon, Bryce Vine, MAX, and Tayla Parx. Starting on October 29, 2020, each artist will perform consecutively for this livestream concert event on

Scheduled Performances:

October 29 – Bryce Vine
November 5 – Tayla Parx
November 12 – MAX
November 19 – Andrew McMahon

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“Indie venues are where many artists’ dreams become reality. During this Pandemic, some of the most iconic up-and-coming artists have been in severe duress as they are unable to perform in such iconic venues. Aligning with brands, like Hyundai, that activate our end-to-end platform to celebrate independent venues and artists and excite consumers is a triple win,” said Dermot McCormack, president of LiveXLive. “We provide a market-leading destination for all things music, podcasts and entertainment that is an excellent opportunity to engage today’s digital-first and technology-forward generation.”

“We want to help create better experiences for consumers and this partnership with LiveXLive will provide a great platform for these artists and their fans, while supporting music venues that face a tremendous challenge because of the pandemic,” said Angela Zepeda, CMO, Hyundai Motor America. “It’s also a perfect fit for our all-new 2021 Elantra that is loaded with intuitive technology that younger car buyers are seeking.”

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