In a newly signed agreement with the International Korean Education Foundation (IKEF), HYBE EDU will develop Korean education supplementary textbooks for primary and secondary schools in foreign countries, announcing its full-fledged plans to expand the Korean education business in the field of public education.
HYBE EDU, an edu-tech company that develops content for study by utilizing artist IP and technology, has been presenting Korean language study packages and video content such as “Learn! KOREAN with BTS” and “Learn! KOREAN with TinyTAN.” “Learn! KOREAN with BTS” is being used as a Korean language textbook at nine universities in seven countries, including The University of Sheffield in the UK, Middlebury College in the US, and EDHEC Business School in France.
With the agreement, HYBE EDU will develop Korean education supplementary textbooks with IKEF and distribute them to primary and secondary schools overseas early next year through the Ministry of Education. HYBE EDU and the IKEF plan to utilize the IPs of BTS, enabling students around the world to learn the Korean language and culture in a fun and effective way.
Choi Young-nam, the general manager of HYBE EDU, said, “HYBE EDU’s learning content is distinctive in that it possesses high-quality curriculum and strengthens the motivation of learning by utilizing the artist IP and diversifying the user experience at the same time.” He added, “With IKEF, we will come up with creative and innovative ways for students in primary and secondary schools around the world to be immersed in learning Korean.”
Visit the HYBE EDU YouTube channel here.
Adriana Chavez is the editor for Vacancy. Email: email@example.com