The Seoul Design Foundation has appointed global influencer, model, and fashion entrepreneur Irene Kim, best known by her social media moniker as Ireneisgood, as their new public relations ambassador for their 2020 Online Dongdaemun On-Time Fashion Festival.
Ushering in thirty fashion brands from the heart of Korea’s fashion district, the festival is aimed at moving brand stories, trends, and style-forward through the concept of “See Now, Feel Now, Buy Now, and Wear Now” over a three-day online shopping experience.
Irene’s whirlwind of a year includes her recent participation in W Korea’s 15th Annual Breast Cancer Campaign “LOVE YOUR W,” she is one of the twenty-five celebrities to be featured in the publication and will be on the cover of the issue in December. The power influencer teamed up with TikTok back in September to create a capsule collection featuring tie-dye patterns on hoodies, shirts, sweatpants, and more embellished with the platform’s friendly characters and Irene’s signature phrases like “Good Vibes Only” and “Good For You.”
The Online Dongdaemun On-Time Fashion Festival will be held from November 27 to 29. Follow the festival’s official Instagram for more updates here, as well as to Dongdaemun Design Plaza’s channel here.