- Fandango has launched a new program to help moviegoers plan their trips to movie theaters safely.
Fandango is launching a multi-dimensional program to help moviegoers go back to theaters. Starting today, Fandango.com and Fandango mobile apps will begin rolling out new resources and product functionality, including social distance seating maps, a one-stop guide to safety policies provided by more than one hundred theater chains, a special search filter to find reopened theaters by location, instructional videos and more.
“At Fandango, our mission has always been super-serving fans with their entertainment needs, and we cannot wait to help fans get back to the big screen safely and at the right time,” said Fandango President Paul Yanover. “It’s a complicated rollout, with various states, cities and counties opening their venues in different phases. We hope Fandango will serve as a helpful one-stop resource for fans to find all the information and services they need for a comfortable return to their local theaters.”
As movie theaters are implementing measures to keep moviegoers safe, the question of limited capacity makes people at home wonder how it would work. Theaters will have people seated by their party and the Fandango program will help block of seats near people once they’re purchased.
“We are working closely with our friends in exhibition to help get their ticketing back online and film fans back in seats with peace of mind,” said Melissa Heller, Fandango’s vice president of domestic ticketing. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit, helping moviegoers and cinema employees reduce the number of contact points at the box office and throughout the theater.”
Fandango plans to mobilize many of its other digital properties, including Rotten Tomatoes, Movieclips on YouTube, and its far-reaching social media and performance marketing platforms to help moviegoers get the resources and information they need.
Movie theaters have been a business heavily affected by the COVID-19 pandemic and chains like AMC have been struggling to keep afloat. Fandango’s program offers a glimmer of hope for chains struggling that need to open safetly.