Eminem will debut his music video for his song “Higher” during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 at 2 p.m. ET this Saturday, January 23 on ABC.
“Higher” comes from the latest Eminem release, Music To Be Murdered By – Side B, which was released on December 18, 2020, and is the expanded edition of Music To Be Murdered By, his 11th studio album released January 17, 2020. The music video prominently features footage from ESPN’s UFC coverage and centers around Eminem inhabiting roles as both a musician and a world-class athlete, drawing allusions between the way a musician creates and prepares to perform and how an athlete trains and prepares for competition. It will feature cameos from Dana White and ESPN’s Michael Eaves.
“We have always been interested in fostering the synergy between music and sports and along with ESPN we have created many great moments together,” says David Nieman, VP, Sports and Gaming for Interscope Geffen A&M. “Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point.”
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” said Kevin Wilson, ESPN music director. “To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Watch the teaser below.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org