The collection is inspired by the divine energy of nature and all its prismatic elements, her first beauty collection is a mystical journey of discovery – full of sumptuous textures, high-impact colors, and electrifying metallics.
“Doja Cat is a true creative genius and we were honored to work alongside her to launch this special collection,” shared Yannis Rodocanachi, CEO of BH Cosmetics. “She really is a ‘Badass with Heart’ – our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I’m so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish.”
For the curation of the line, Doja Cat drew on her long-time love affair and passion for makeup to bring this line to life. As the collection was being developed, she created multi-functional products and tools that she would reach for in her own makeup bag, paying homage to the vibrant, edgy colors that define her most memorable and iconic beauty moments.
“This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager. One of the first shadow palettes I ever purchased was from BH Cosmetics and I’m so proud to release this collection with them,” said Doja Cat.
Fabrice Gibert-Darras, CMO & General Manager of BH Cosmetics added, “I remember the first time that I heard and saw Doja, she immediately stood out. She has something different to say and show, and she’s continuously pushed aesthetic boundaries with her unique point of view. This is everything that BH seeks in a creative collaboration. We are so proud of this partnership and the collection that we developed together.”
“We couldn’t be more excited about launching this stellar collection at ULTA. It’s the perfect place for Doja’s fans and the young beauty community to discover the luxurious quality of these products – they’re a real game-changer for the masstige makeup space!” stated Alison Romash, Deputy Chief Marketing Officer & Head of Retail Sales at BH Cosmetics.
This cross-category collection ranges from $9 – $36, including eyeshadow palettes, brushes, highlighters, lip glosses, and more. As with all BH products, the full line of high-quality SKUs are cruelty-free, vegan, and clean.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org