With the resort still closed due to the COVID-19 pandemic and uncertainty of when it will reopen, Disneyland will be shuttering its annual passholder program after four decades.
In a statement to passholders by Disneyland Resort president Ken Potrock, eligible passholders will be receiving prorated refunds for passes that were active when the shutdown happened in March 2020. Disneyland will also focus on creating a new program that will offer different choices and flexibility to fans to be revealed at a later date.
“It’s because you’ve played such an important part in the history of the Disneyland Resort that I personally wanted to share this news with you. In the next several days, we will begin the process of issuing appropriate refunds for eligible Disneyland Resort Annual Passports and sunsetting the current Annual Passport program due to the continued uncertainty of the pandemic and limitations and expected restrictions around the reopening of our theme parks,” said Potrock.
He added, “I know that sunsetting the Annual Passport program will be disappointing to many of our Passholders who are just as anxious as we are to reopen our gates and welcome Guests back when the time is right. But we are also very excited about what’s ahead. We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans. Once we have more information to share about future membership offerings, our Passholders will be the first to hear from us as we embark on this next chapter.”
Passholders who had active passes when the park closed on March 2020 will be able to receive discounts on food and merchandise at Downtown Disney and Buena Vista Street until a new membership program is announced. As a perk, AP discounts will be raised to 30% on select dates from January 18 to February 25 on select merchandise.
For more information on refunds, visit https://disneyland.disney.go.com/annual-passholder-refund-information/.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org