- The Walt Disney Company pledges to donate $5 million to support nonprofit organizations that advance social justice including NAACP.
The Walt Disney Company has pledged over $5 million to support nonprofit organizations that advance social justice. The company will begin by giving $2 million to the NAACP whose organization promotes social justice by “eliminating disparities and racial discrimination through their advocacy and education programs.”
“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” said Bob Chapek, Chief Executive Officer, The Walt Disney Company. “This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
Disney has previously partnered with organizations, including NAACP, to donate and help advocate for people of color. The company previously gave $2.5 million to the United Negro College Fund and millions for grants for underrepresented groups seeking higher education.
The Disney Employee Matching Gifts program is also in place for employees. Employees will be able to submit their donations to the organization of their choice and Disney will match it.
Disney has also used its programming to raise awareness. On Tuesday the ABC News primetime special, America in Pain: What Comes Next? aired as it examined the protests and outrage across the country in response to the killing of George Floyd. Two black-ish reruns aired on the same night. “Hope,” which explores the issue of police brutality and flaws in the judicial system, and “Juneteenth,” which examines the lack of accurate representation of African Americans in our nation’s history. A special 8 minute moment of silence concluded the episodes which represent the 8 minutes of George Floyd’s tragic death.