- Demi Lovato will return to YouTube for a follow up of her 2017 documentary, “Simply Complicated.”
YouTube has dropped some news on its original shows during the company’s NewFront. Demi Lovato will be returning to the platform for a follow-up to her 2017 documentary, “Simply Complicated,” which will bring you on her personal and musical journey over the last three years.
The NewFront revealed how the company has been doing especially as many audiences have been turning to YouTube more as they’re staying at home.
“People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube,” said Cenk Bulbul, Director of Global Advertiser Marketing at YouTube in a blog. “Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “Dear Class of 2020,” reminiscing over Game 6 of the 1993 NBA finals or attempting quarantine glow-ups from James Charles, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers.”
YouTube also announced that the breakout hit, “Instant Influencer with James Charles,” which hit over 50 million views in its first month alone, will be returning for a second season. “Retro Tech,” featuring tech guru Marques Brownlee; and “Liza on Demand” have also been renewed for more seasons. David Blaine will be joining the YouTube Originals slate with a first-of-its-kind special event.
While YouTube continues to beef up its content, it knows it has the audience.
“While YouTube overall reaches more people age 18-49 than all linear TV networks combined, we’ve seen a dramatic shift in viewing patterns, as people increasingly watch on connected TVs. In the U.S. alone, over 100 million people watch YouTube and YouTube TV on their TV screens each month,” said the blog post.