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Coway Announces Grammy-nominated BTS as New Brand Ambassador

Coway Announces Grammy-nominated BTS as New Brand Ambassador

Coway Announces Grammy-nominated BTS as New Brand Ambassador

Coway has named the Grammy-nominated group BTS as the new global brand ambassador.

“2021 is a crucial year for Coway to expand our brand presence as the global leader of the environmental home appliance industry. We’re delighted to appoint BTS as our global ambassador. We’re ready to strengthen our global presence through exciting digital marketing projects that’ll reach a larger consumer base,” said Mani Shim, the Head of Marketing at Coway.

Coway’s appointment of BTS, a group renowned for appealing to a diverse audience from all around the world, will help the company reach and appeal to a wider target. While Coway is already globally recognized, BTS’s stardom will allow the company to expand its international presence, reach new consumers, and increase brand awareness.

BTS will be the global brand ambassador representing both the corporate image and the products such as water purifiers, air purifiers, and mattresses. Promotional videos featuring BTS will roll out on digital platforms later this month.

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In addition to BTS, the company also has future plans of collaborating with Big Hit artists in various marketing projects.

Fresh off their captivating GRAMMY’s performance, BTS continues to break new ground. The group was recently named IFPI’s first-ever winner of the Global Album All Format Chart and their album Map of the Soul: 7 topped IFPI’s 2020 Global Album Sales Chart. They also made their debut on MTV’s iconic Unplugged series which highlighted their impact.

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