Chipotle has unveiled a new short film called A Future Begins created by Observatory, a sequel to Chipotle’s award-winning 2011 film Back to the Start featuring Willie Nelson’s cover of Coldplay’s “The Scientist.” A Future Begins premieres new music from GRAMMY-winning singer/songwriter Kacey Musgraves who reimagined Coldplay’s “Fix You,” as the score to the film.
Coldplay’s 2005 classic “Fix You” reimagined by Musgraves is available to stream or buy on all digital platforms here.
At a time where Americans are coming together for the holidays, Chipotle has unveiled a new stop motion animation, based on the true story of a Chipotle farmer, that champions a family farm’s remarkable revival. The production begins by depicting a farming family sending their child off to college. While the family battles to keep their farm intact, ultimately putting their land up for sale, the child struggles to discover his calling away at school. After a moment passes where his true duty becomes clear, the child returns to save the family farm by introducing new technology and sustainable growing techniques, which are inspired by current Chipotle suppliers and partners.
The emotionally charged, short film creatively shines a light on the enormous challenges facing the U.S. farming industry today. Over the last five years, U.S. agriculture lost over 40 times more farmers than it gained*, challenging the future of small and midsized farms throughout the country. Chipotle, which sources more local produce than any other national restaurant brand, is committed to Cultivating a Better World by sourcing meat that is raised without sub-therapeutic antibiotics and growth hormones and supporting farms that treat their animals humanely and prioritize environmentally friendly farming practices.
“I truly believe in supporting family run businesses. I come from a family of small business owners myself where I’m from down in Texas,” said Musgraves. “I know that the American farm has faced a huge range of challenges over the last decade that threaten its survival, and the future of farming depends on supporting that next generation of young farmers. To be able to reimagine such a classic song while supporting an amazing cause with Chipotle really means a lot to me.”
In addition to creating A Future Begins, Chipotle is supporting farmers with new initiatives.
Adriana Chavez is the editor for Vacancy. Email: email@example.com