K-pop global phenomenon BTS will help raise funds for MusiCares by donating their iconic monochromatic pastel outfits worn in the music video for their chart-topping Grammy nominated single “Dynamite.”
The septet’s outfits will be one of many items to be auctioned to benefit the Recording Academy’s non-profit organization. The outfits are expected to raise a conservative $20,000 to $40,000, as deemed by Julien’s Auctions, to help provide health and welfare programs and alleviate financial burden to the music community, predominantly during these adverse unprecedented times owed to the pandemic, which has left legions of creators and musicians without work and with an uncertain future.
BTS is known to use their platform to spread positivity, healing and consolation. The septet previously auctioned their microphones used on their Love Yourself tour for the same cause, and which sold for over $83,000.
The group’s first all-English language single “Dynamite” further led the group to the cusp of international renown and gave BTS their first career No. 1 on the Billboard Hot 100 charts, a first for a South Korean act. The accompanying music video became the fastest YouTube video to reach 10 million views within the first 20 minutes of its release. The single earned the group their first Grammy nomination.
The auction to benefit MusiCares will be held online from Beverly Hills, California in January 2021.
Meanwhile, watch the music video for “Dynamite” below: