Louis Vuitton has announced that global supergroup BTS will be joining as their new house ambassadors.
Across social media, the brand shared, “BTS for Louis Vuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts.bighitofficial are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.”
“I am delighted BTS are joining Louis Vuitton today,” said the brand’s men’s artistic director Virgil Abloh in a statement. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” added BTS.
Earlier this year Louis Vuitton and BTS made waves across the internet due to the creative invitation the fashion house sent to the group members for their seasonal fashion show. The GRAMMY-nominated group also wore Louis Vuitton during their appearance on the award show this year and have worn the brand on other appearances.
BTS are also partnered with several brands including Samsung, Hyundai, Fila, and Coway. The group will also have a special limited edition meal with McDonald‘s beginning in May.
Adriana Chavez is the editor for Vacancy. Email: email@example.com