Virgil Abloh presents the collection at Art Bunker B39, an art and culture space just outside Seoul. The BTS memebers appeareaed in the fashion film by Korean director Jeon Go-woon,
“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” according to Louis Vuitton.
“Seoul has such a unique energy and BTS embody this vibe completely,” Abloh said. “They add their spin to the collection, make it their own and take it to new heights.”
BTS were named Louis Vuitton house ambassadors in April making the fashion show their first big project with the brand.
The group is continuing their dominance across the board. Their song “Butter” has topped the Billboard Hot 100 chart for 6 weeks in a row and will release their new song “Permission to Dance” on July 9.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org