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BTS and UNICEF Raise 3.6 Million Through the ‘Love Myself’ Campaign

BTS and UNICEF Raise 3.6 Million Through the ‘Love Myself’ Campaign

Record-breaking group BTS and UNICEF are celebrating the success of the LOVE MYSELF campaign with over $3.6 million raised for UNICEF’s work to end violence. The LOVE MYSELF campaign reaches almost every country in the world with positive messages of self-love and self-care.

BTS and its record label, BIGHIT MUSIC, joined forces with UNICEF in 2017 with a collective goal to help end violence, abuse, and bullying, and to promote self-esteem and well-being among children and young people globally.

“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights,” said BTS in a statement. “During the process, we also strove to “LOVE MYSELF” ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves.”

With the COVID-19 pandemic affecting so many young people within the past year, the group also shifted their message to highlight the feelings of being isolated, disconnected, and frustrated, as their routines, education, and recreation by offering messages of hope and inspiration.

“When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation. The groundbreaking way in which BTS has helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable,” said UNICEF Executive Director Henrietta Fore. “We are thankful for all the work the band has done to lead this important initiative, and for all of their support for UNICEF in the last four years.”

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Earlier this year, BTS and BIGHIT MUSIC renewed their commitment to the LOVE MYSELF campaign, pledging over $1million to UNICEF, as well as proceeds from the sale of LOVE MYSELF merchandise, and a portion of the LOVE YOURSELF album sales.

BTS spoke at the UN General Assembly in September as Special Presidential Envoy for Future Generations and Culture offering a voice to young people around the world.

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