Becky G Launches Her Makeup Line Treslúce Beauty

After dominating the music space, Becky G is jumping into the makeup work with her new line Treslúce Beauty. Per a press release, Treslúce Beauty “celebrates [Becky’s] Latinx roots, with a mission to uplift the community through authentic and true representation.” Visit the website here to be notified when it launches on June 25.

Becky’s inspiration can be seen throughout the collection with an 18-eyeshadow palette that’s infused with Mexican Blue Agave to an eyelash case inspired by Mexican Talavera tiles and her grandmother. The name is derived from Spanish with “Tres,” meaning three, and “Luce,” a slang term to compliment someone’s appearance.

“When it comes to our Latinidad, one thing I love about our culture is that we love to share. We love to share our food, we love to share our music, we love to share our homes, our drinks—and now, I’m ready to share Treslúce. That part of our culture has definitely inspired me.” Becky shared on E! News. “And going back to what makes Treslúce unique, it’s that celebration. And it’s taking ownership. I know some people are like, ‘Well, you’re pretty without makeup.’ Well, I don’t wear makeup for you. I wear makeup for me because it makes me feel good. It makes me feel identified with myself because this is my favorite way of self-expression. So empowering individuals with knowing, like, you wear makeup for you, not for anyone else. And re-writing that story as Latinas…and I think that that’s really powerful.”

The multihyphenate has remained busy on all fronts. Earlier this year Becky released her second collaboration “Ram Pam Pam” with Natti Natasha. Earlier in June, she released “Fulanito” with El Alfa. She also has a glasses collection with Dime Optics.

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Watch the music video for “Fulanito” below.

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