Baskin-Robbins and actor and author Taye Diggs have teamed up to bring the magical world of the brand’s new Creature Creations lineup to life with the release of a children’s e-book titled The Festival of Creatures, available for free at BaskinRobbins.com.
Written by Diggs and inspired by the whimsical Creature Creations characters, the story takes young readers on a wildly imaginative journey to an enchanted ice cream land, complete with sprinkle-studded paths and milkshake shores. On their way, the three lovable Creatures learn about the importance of kindness and acceptance, no matter how different they think they may be.
“Giving or receiving kindness can help boost your happiness, and this story showcases that we all have that power inside of us,” said Diggs. “I’m incredibly passionate about this story, which has given me an opportunity to spark positivity in all who read it and tell a tale that’s all about celebrating our differences. The Creatures and their personalities provide the perfect avenue to tell that story in a way that everyone can enjoy.”
In The Festival of Creatures, readers meet three whimsical Creatures – the Unicorn, Mermaid, and Monster – and learn about their colorful personalities as they journey through a mythical realm in search of the ultimate ice cream celebration. Despite coming from their own corners of this fantasy land and having trepidations about making new friends, the unlikely trio supports and embraces one another along the way. In the end, the Creatures learn they are stronger together and become the best of friends.
“Taye brought each of the Creatures’ personalities to life in this story, and he showcases the power we each have to be accepting of our differences and confident in our uniqueness. We hope this e-book provides families everywhere with a fun way to teach kindness and acceptance,” said Shannon Blakely, Vice President of Marketing at Baskin-Robbins.