Bad Bunny and Cheetos are continuing their partnership with an exclusive adidas fashion collection. They first introduced the Deja tu Huella campaign in 2020 to celebrate the impact that Hispanic culture has made on today’s society, with the mission to inspire the next generation to Deja tu Huella, a phrase that translates to “leave your mark.”
As the campaign enters its second phase, Chester Cheetah and Bad Bunny are teaming up once again to spotlight the Hispanic community by bringing fans two exciting experiences ahead of the school year that take Deja tu Huella to the next level: an exclusive fashion collaboration with adidas and the Deja tu Huella Estudiante Fund, a contest that will give $500,000 in total prizing to students in the U.S. and Puerto Rico.
“It’s an honor to give back to the Hispanic community that has done so much for me,” said Bad Bunny. “Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That’s what the Deja tu Huella program is all about.”
The limited adidas leisurewear collection is a product of two innovative design visions coming together: Bad Bunny’s signature style combined with Chester’s orange-themed “Cheetos Look.”
Fans will be able to get early access to the exclusive items before they’re officially available for purchase on August 6 by heading to Cheetle iD and singing up here.
As part of the Deja tu Huella campaign and in partnership with Good Bunny Foundation, Cheetos and Bad Bunny are also welcoming submissions starting today for the Deja tu Huella Estudiante Fund, a contest that will identify ten students leaving their mark on their community and reward them with $50,000 each that can go towards their education. More information is available at www.cheetos.com/dejatuhuella.
“We’ve seen how our fans have left their mark on the world and recognize the influence the Hispanic community has had on mainstream culture,” said Jessica Spaulding, senior director of marketing, Frito-Lay North America. “Cheetos has long been a brand that celebrates all forms of self-expression, so we’re proud to team up once again with an icon like Bad Bunny to help the next generation Deja tu Huella through the launch of the Estudiante Fund and fashion collab with adidas.”
In addition to the Deja tu Huella Estudiante Fund, the Cheetos brand’s parent company PepsiCo has pledged $275 million to the Hispanic and Latinx community.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org