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ATARSHII GAKKO! Releases ‘Pineapple Kryptonite’

ATARSHII GAKKO! Releases ‘Pineapple Kryptonite’

Progressive Japanese pop-group ATARASHII GAKKO! drop their new song “Pineapple Kryptonite” via 88rising. Mixing punk energy with elements of pop, rock, jazz, and hip-hop, the four-piece girl group shares the first taste of their forthcoming EP, which was created with Money Mark and will be out later this year. Listen to “Pineapple Kryptonite” here.

The music video, directed by Phillip G. Atwell who is responsible for game-changing videos by Eminem, Eve feat. Gwen Stefani, Tupac, and more, highlights “Pineapple Kryptonite” in rich texture, featuring the dynamic choreography for which the girls are known. The video takes place in the California desert during an epic intergalactic confrontation as ATARASHII GAKKO! battles dog-abducting, evil pineapple-fearing aliens. Paying homage to the Beastie Boys’ “Sabotage,” ATARASHII GAKKO! tried out their acting skills by playing the distressed American family in the video while doing their own stunts.

Translated to “New School” in Japanese, ATARASHII GAKKO! are clad in school uniforms and self-proclaimed representatives of Seishun (Japanese youth). A resistance of tiny proportions, the group strives to live and create with individuality by finding freedom within society’s acceptable margins by pushing boundaries a little bit at a time. It’s music that shows restraint on its face but is bursting with passion. Members Mizyu (the Sleeping Kitten), Suzuka (The Wildcard), Kanon (The Graceful One), and Rin (the nice and funky one) are all trained in Kumitaisou – an acrobatic formation that trains in strength, balance, concentration, teamwork, and coordination. 

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