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Apple Pledges $100 Million to Racial Equity and Justice Initiative

Apple Pledges $100 Million to Racial Equity and Justice Initiative

  • Apple pledges to donate $100 million to racial equity and justice causes and vows to make more diversity changes.
Apple Pledges $100 Million to Racial Equity and Justice Causes

Apple has pledge $100 million to organizations furthering racial equity and justice joining other tech companies on the fight against racism.

In a video posted on Twitter, Apple CEO Tim Cook announced the donation that comes amid the ongoing protests after the police killing of George Floyd.

“The unfinished work of racial justice and equality call us all to account. Things must change, and Apple’s committed to being a force for that change,” Cook wrote in his tweet. “Today, I’m proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment.”

The initiative will first begin in the U.S. before expanding globally and is led by Lisa Jackson, VP, environment, policy and social initiatives.

Apple’s Racial Equity and Justice Initiative will “challenge the systemic barriers to opportunity and dignity that exist for communities of color, and particularly for the Black community, with special focus on issues of education, economic equality and criminal-justice reform,” said Cook.

Apple is also committing to increasing spending with Black-owned suppliers and professional partners, under the initiative. Apple has created a new developer entrepreneurial camp for Black developers for its 2020 Worldwide Developers Conference, which will take place online June 22-26. Cook also said it will take new steps on diversity and inclusion to hire and support underrepresented groups.

The move comes a week later after Cook released an open letter addressing racism and the death of Floyd. In the letter, he said that Apple must do more to address racial inequality. Apple had previously donated an undisclosed amount to the Equal Justice Initiative.

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Apple is one of the companies stepping up to donate. Comcast announced this week it would pledge $100 million to social-justice programs. The amount will be broken up with $75 million in cash and $25 million worth of advertising inventory over the next three years across Comcast, Sky, and NBCUniversal.

Watch Cook’s video below.

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